MIA PHOTO FAIR
22 MARCH 2019
MIA PHOTO FAIR
EVENTS

MILAN 22-25 MARCH 2019. FOR THE SEVENTH YEAR RUNNING, EBERHARD & CO., HAS BEEN THE OFFICIAL PARTNER OF MIA PHOTO FAIR, THE INTERNATIONAL EXHIBITION DEDICATED TO ART PHOTOGRAPHY, WHICH HAS BEEN IN ITS NINTH EDITION AND TOOK PLACE IN MILAN WITHIN THE EXHIBITION AREA OF THE MALL.

EBERHARD & CO. COMMEMORATES LEONARDO DA VINCI, CELEBRATING HIS 500TH ANNIVERSARY BY EXHIBITING FIVE SHEETS REPRODUCED FROM THE CODEX ATLANTICUS, HIS FAMOUS COLLECTION OF DRAWINGS AND WRITINGS, THE ORIGINAL OF WHICH IS PRESERVED AT THE BIBLIOTECA AMBROSIANA IN MILAN.
THIS SELECTION, CURATED BY EDOARDO ZANON OF THE “CENTRO STUDI LEONARDO3” IN MILAN, ILLUSTRATES THE MASTER’S NOTES AND STUDIES ON PERSPECTIVE AND OPTICS, HISTORICALLY RETRACING ONE OF THE MOST IMPORTANT FINDINGS RELATED TO THE SUBJECT OF PHOTOGRAPHY. INDEED, OPTICS WAS A FIELD OF KNOWLEDGE STILL TO BE DECIPHERED IN THE 16TH CENTURY, WHEN LEONARDO WAS INVOLVED IN INVESTIGATING THE SECRETS OF SIGHT. THE SKETCHES CONTAINED IN THE CODEX ATLANTICUS SHOW FIRSTLY HOW HIS KNOWLEDGE TURNED INTO PRACTICAL APPLICATIONS AND, SECONDLY, REVEAL HIS BRILLIANT INSIGHTS INTO THE FUNCTIONING OF THE EYE. LEONARDO’S EXPERIMENTS COVER CONCEPTS SUCH AS VISUAL TRAJECTORIES, CAMERA OBSCURA, BEAMS OF LIGHT, IMAGE REVERSAL, PUPILS THAT CONTRACT AND DILATE – THEMES THAT ARE PRECURSORS OF THE DEVELOPMENTS IN PHOTOGRAPHY TODAY.
BASED ON THIS DATA, A “CAMERA OBSCURA”, THE SO-CALLED “ARTIFICIAL EYE”, HAS BEEN SET UP BY BEPPE BOLCHI. HERE, VISITORS HAD THE CHANCE TO BECOME TRUE PROTAGONISTS OF THE PINHOLE PHENOMENON, EXPERIENCING ITS OPERATION FIRST-HAND.
DURING THE VERNISSAGE, VISITORS HAD ALSO THE OPPORTUNITY TO BE PHOTOGRAPHED BY AN ARTIST USING A PINHOLE CAMERA.