MIA – MILAN IMAGE ART FAIR
MARCH 23-26 2023

MIA – MILAN IMAGE ART FAIR

EVENTI

EBERHARD & CO. PRESENTS “ARTIFICIAL HELL: DANTE’S HELL TOLD BY ARTIFICIAL INTELLIGENCE” TO THE PUBLIC OF MIA PHOTO FAIR

The project was presented at the Eberhard & Co. stand within the spaces of Mia Photo Fair, the event of which the Swiss Maison has been a partner for 10 years that was held in Milan from March 23rd to 26th 2023.

Today more than ever it is essential for a company like ours, which has made the union with the world of art and photography one of its areas of recognition, to deal with the possibilities offered by digital world. The line between the potential of the machine and that of humans is increasingly thin, even in art.” says Mario Peserico, managing director of Eberhard & Co. The Swiss Maison, which has always been a great supporter of the importance of photographic archives to keep alive the memory of the past, this year winks at the future with an all-digital project.

The event exhibited the works conceived by Riccardo Boccuzzi, who reinterpreted for the first time through AI (Artificial Intelligence) Dante’s Inferno, one of the most revived and reinterpreted Italian works in art from 1300s to today. Artificial hell, this is the title chosen for the exhibition by Boccuzzi, describes Hell as a sequence of unique and unrepeatable coherent works; the process of semantic description has gone through over 10,000 images. Each of the chosen moments was described so that the A.I could return it as a work consistent with Dante’s pen.

The time spent trying to understand how it was right to tell this story, aware that the memories of the A.I would have been those of all of us, was extremely intense; there were times when the A.I seized the beauty born from the mind of the divine poet, other moments when it could not understand it: it was a journey between technology and literature, truly incredible” states Boccuzzi, commenting on the genesis of his work.

The selection exhibited at Mia favors the most famous Dante’s triplets: from the encounter with the Minotaur, to the circle of the Greedy and Prodigals, up to the story of Paolo and Francesca.

An extremely impactful exhibition that we are sure will excite the public, both for the type of images and for the medium that has been chosen to produce them. We are happy to have created such an innovative project, an effective synthesis of the Eberhard world in which knowledge, handed down for over a century, is combined with continuous technological research” underlines Mario Peserico.