The passion for speed meets the precision of timekeeping. During the unveiling of the new Lancia Ypsilon HF with 280 HP and the Ypsilon HF Line at the Balocco Proving Ground, Lancia and Eberhard & Co. introduced a tangible symbol of heritage and innovation: the new Lancia HF collector’s watch, born from an authentic collaboration between two historic and iconic brands.
The event featured Luca Napolitano, Brand Chief Executive Officer of Lancia, and Mario Peserico, General Manager of Eberhard & Co., highlighting the significance of this joint project. The partnership brings together two brands united by an unstoppable pursuit of excellence.
This exclusive timepiece, produced in a limited edition, is far more than just an accessory. It’s a celebration of an icon. The acronym HF – High Fidelity – and the unmistakable red elephant make their comeback, reinterpreted with contemporary elegance to evoke Lancia’s glorious sporting heritage.
At the heart of the collaboration lies the rebirth of the legendary HF logo: a symbol of Lancia’s most competitive and triumphant spirit. Far from being a nostalgic exercise, this project treats heritage as a living legacy, capable of reinventing historic values through a modern lens and creating a continuous dialogue between past achievements and future ambitions.
Serving as the symbolic bridge between the two brands is Miki Biasion: two-time World Rally Champion with Lancia and longtime Brand Ambassador of the Swiss Maison. Much more than a champion, Miki embodies a legacy that doesn’t merely evoke the past but reinterprets it with purpose. As the symbol of Lancia’s racing soul and the face of Eberhard & Co., Miki stands at the crossroads of two icons that transform heritage into inspiration for the future.
