From September 18 to 23, Eberhard & Co. returns to the Genoa International Boat Show as Official Timekeeper, reaffirming a partnership now in its fourth consecutive year. This role goes beyond marking the hours of one of Europe’s most prestigious nautical events—it tells a story: the story of a Maison that has made time its founding element, celebrating it as a challenge, a source of inspiration, and a companion in the boldest of ventures.

Once again, Eberhard & Co. chooses this stage to share its vision with the public: a vision built on independence, passion, and technical mastery.

“Being present at the Boat Show means telling the story of who we are, where we come from, and where we’re headed. Each of our timepieces holds a tale of dedication and challenge, and this event offers us the opportunity to engage with a curious, diverse audience that understands the value of time lived intensely,” explains Mario Peserico, General Manager of the Maison.

A Meeting of Legends: “The Challenge of Time”

Among the most anticipated moments is the talk titled “The Challenge of Time”, scheduled for Sunday, September 21 at 5:00 PM at the Eberhard & Co. Theatre. The talk will feature Mario Peserico, General Manager of the Maison, and Miki Biasion, Italian rally legend and long-time Eberhard & Co. brand ambassador. Together, they will retrace the milestones of a life marked by courage, speed, and passion. The discussion will be moderated by journalist Savina Confaloni, with special participation from Eugenio Franzetti, Director of Lancia Corse. The talk will be a moment to reflect on time not merely as a measure, but as a continuous challenge.

A Journey Through the Collections: Elegance, Depth, Character

Inside the Eberhard & Co. lounge SU15, located in the Living the Sea area, visitors will be able to immerse themselves in the Eberhard & Co. universe and explore some of its most emblematic collections up close: the Scafograf 300 MCMLIX that embodies the essence of the Scafograf line, these models blend the collection’s underwater origins with the versatility and modern features demanded today; the Chronographe 1887 collection that reinterprets historic models with exclusive movements and timeless style. And the Contodat Collection, newly unveiled in 2025, is inspired by a 1970s model and symbolises the resilience of Swiss watchmaking during the quartz crisis.

The Return of a Legend: The LANCIA HF Timepiece

Also taking center stage is the limited-edition timepiece born from the collaboration between Eberhard & Co. and Lancia: a watch that doesn’t merely celebrate the past but looks to the future with confidence, infused with renewed Italian elegance.
At the Genoa International Boat Show, Eberhard & Co. doesn’t just tell time, it transforms it into experience, emotion, and memory. Because time, when lived with passion, isn’t measured: it’s remembered.

Where to Find Us:
Lounge SU15, Living the Sea Area | September 18–23, 2025